About us

HUFS was born in the Norwegian nature.

Created by Olympic & World champion

Johannes Høsflot Klæbo and his hairdresser Stian Støp,

to meet a simple need: professional products that actually perform under pressure.

In training. In the cold. In real life.

Our philosophy is built around real salon insight.

Every product in the HUFS range was selected based on what clients ask for, buy, and love — no fluff, no trends. Then we built everything from scratch, formulating all our products to be used alone or mixed together.

Our team works hands-on with leading chemists and hairdressers to test, tweak and refine until each formula overperforms. That means high production quality, fragrance profiles developed for unisex appeal, and weightless textures that suit everything from fine Nordic hair to fuller global textures.

Every product is made locally in Scandinavia, with full traceability and uncompromising standards.

That’s how we keep quality high — and our footprint low.

The result?

A compact, powerful range of award winning products with smart ingredients, and a focus on true salon value.

HUFS is made for those who care about craft.